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SURVEY OF 7,000 WORKINGWOMEN
DEFINES KEY VOTER BLOC

Washington, DC -- Domestic issues are far more important to workingwomen than terrorism and international issues according to a survey, Workingwomen Speak Out, conducted by the Business and Professional Women’s (BPW) Foundation. When asked “which issues will influence your vote the most,” fully 79% of the respondents chose “domestic issues such as joblessness and education” and only 21% choose “international issues such as terrorism and trade.”

The choice of domestic issues over terrorism and trade held for workingwomen of every political affiliation. Republican workingwomen chose domestic issues by two to one over terrorism and trade (67% - 33%), Independents chose domestic issues four to one (79% - 21%) and Democratic workingwomen split nearly seven to one (87% - 13%).

“As the United States approaches what may be a very close Presidential election, the 68 million workwomen are a key voting population. Understanding their attitudes and concerns sheds light on their likely voting behavior. For political candidates who want to know ‘What do workingwomen want?’ this survey provides some very clear answers,” said BPW Foundation Chair Pat Cornish.

Between fall 2003 and spring 2004, the BPW Foundation conducted a survey of American workingwomen about their workplace, security and quality of life concerns. The 7377 respondents are a broad cross-section of workingwomen from every region of the United States, every income level and every demographic. The responses were analyzed by the Institute for Women’s Policy Research (IWPR).

Health care is the most important concern to workingwomen both as a political issue and as a workplace issue. As a political issue 98% said health care costs are of major (86%) or moderate (12%) importance with only 2% saying it is of minor or no importance. As an employer benefit, health insurance ranks first with 86% saying it is of major importance and only 4% choosing minor importance or no importance.

“Health care emerging as a key concern should probably not come as a surprise. Rising health care costs are a major threat to families’ economic well-being,” according to Dr. Sheila Barry-Oliver, Chair of the BPW Foundation Research and Education Committee, “since nearly one in five American workers has no health insurance, while many others have inadequate coverage.”

“Women’s first focus is not homeland security but their families’ economic security: getting a good job, being able to afford health care, buying a home, ensuring they have enough to live on when they retire,” said Vicky Lovell, Study Director for the Institute for Women’s Policy Research and author of the report. “And African American women feel even greater anxiety about economic security than white women.”

In addition to health insurance, other employer benefits of major importance included Flexible Work Schedules (57%), Leave to Care for Sick Family Members (53%) and the Amount of Sick and Disability Leave (52%).

“Overall, the survey responses reflect our uncertain economic times and a broad lack of policy support for workers with family care responsibilities,” said Dr. Lovell.

“It is interesting to note that the survey shows support for the women’s movement is overwhelmingly main stream among American workingwomen,” said Pat Cornish. More than three out of four workingwomen (77%) report that the women’s movement has helped their own career growth and 92% approve of Title IX, the federal law that ensures equal opportunities for girls and women in high school and college athletics.

While reaching a broad cross-section of workingwomen compared to all working women, the respondent pool includes fewer women less than 36 years of age and more over age 50. On average, those taking the survey had higher educational achievement than the general female working population and higher personal income. “These are women who vote and who the campaigns are trying to reach,” said Pat Cornish.

Workingwomen Speak Out was a collaborative effort. The BPW Foundation developed the overall project and constructed the survey, Business and Professional Women/USA members implemented the survey through their Local Organizations in conjunction with National Business Women’s Week and IWPR analyzed the survey responses and prepared the report with review by the BPW Foundation Research and Education Committee. The survey was supported by Sprint.

NOTE: Copies of the Executive Summary and full report are available from the BPW Foundation by calling Sherry Saunders, (202) 777-8933, or online at www.bpwusa.org in the Press Room


www.liwomen.com
September 2004



 


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